The Power of Digital and Social Media in Brazil: A Case Study on Orkut

It was initially launched in 2004 and named after its creator, Orkut Büyükkökten, who was a Google employee. Google-owned and operated the social networking site, and with a powerful company like that backing up Orkut, it’s no wonder it gained popularity rather quickly. However, most of its notoriety was found in the Brazilian market where 90% of its page views were accessed by users in the country.

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Weixin App: WhatsApp’s Cousin

In China, there are different social media platforms than the ones used in the US. This is because the country has a strict firewall to the public in order to limit access to western media. For instance, Youku is the country’s version of YouTube while RenRen is seen as the country’s version of Facebook. One such social networking platform is one called Weixin (pronounced “way-shin”), which is similar to WhatsApp in the US or Line in Japan.

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When Cyberactivism Fails to Mobilize: A Case Study on the Breast Cancer Meme

Cyberactivism is nothing new to the world of social media. People have their causes and charities they like to participate in, and they enjoy sharing their particular cause of charity with others online. Recently, I read a case study on breast cancer awareness month where organizations caused a stir with their social media marketing efforts to spread awareness.

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