The Power of Digital and Social Media in Brazil: A Case Study on Orkut

It was initially launched in 2004 and named after its creator, Orkut Büyükkökten, who was a Google employee. Google-owned and operated the social networking site, and with a powerful company like that backing up Orkut, it’s no wonder it gained popularity rather quickly. However, most of its notoriety was found in the Brazilian market where 90% of its page views were accessed by users in the country.

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